Using Marketing Science Models that analyze prescribing behaviors, we can segment your markets beyond the simplistic earlier, adopter and laggard segments that have meaning only for new products. Our Patent Pending segmentation process is based on day-to-day prescribing choice behavior, which allows Sales Reps to custom tailor their product message and detailing activity differently for each Physician.

We also offer assistance in identifying physicians who have changed prescribing behavior and also determine which Physicians will react favorably to an event.

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