Collection of Insights, Advice & Learnings on Life Sciences Commercial Strategy
How to Set Territory-Level Goals for Rare Disease Products
The rare and orphan disease market exhibits a number of unique characteristics that make goal setting incredibly challenging. In this blog post, we explore one proven goal setting methodology with a track record of improving goal accuracy and equity for rare disease products.
Why Your Goal-Based Sales Compensation Plan May Be Penalizing Large Volume Territories
Though large volume territories contribute so much to a biopharma company’s bottom line, many goal-based sales compensation plans actually unexpectedly penalize large volume territories. In this blog post, we explore how this inequity occurs and what you can do about it.
Three Steps to Check How Accurate Your Goals are Before Implementation
Accurate and equitable territory-level goals are critical to driving sales force motivation and sales. Let’s explore a three-step analysis you can conduct to examine how accurate your goals are before they’re implemented.
Pharma Sales Incentive Payout Curve Pitfalls to be Aware of and Avoid
Let’s explore three common pitfalls in designing goal-based payout curves and how they can undermine a company’s budget.
Clients We’ve Served
Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.
Additional Tools & Resources
Case Studies
Read some case studies with real biopharma companies that showcase the power of our sales compensation and sales optimization solutions.
Tips
Explore a variety of tips dedicated exclusively to life sciences sales compensation based on our over 30 years of experience in the industry.
Books
See what publications we’ve released over the years on pharma, biotech and medical device sales compensation and sales optimization.