Privacy Policy

Last Updated: August 5, 2024

Updates to the Privacy Policy

The Marketing Advantage®, Inc., located at 1200 High Ridge Road, Stamford, CT 06905, United States (“TMA”), agrees to update the Privacy Policy in line with the ongoing changes with applicable law. We recommend that users read our Privacy Policy every time they enter our website so that users are fully aware of the information we collect and how their data is being used. Users can contact The Marketing Advantage®, Inc. if users should have any questions or concerns about our Privacy Policy, or wish to exercise any of users’ rights related to their information at the following email address: Info@MarketingAdvantage.com.

Information Collected

Generally, you may visit The Marketing Advantage website without revealing personal information about yourself. When you visit The Marketing Advantage website, we (or a third-party service we authorize) assign an anonymous persistent identifier to facilitate your visit. We or our authorized third-party service providers may also collect anonymous information when you visit The Marketing Advantage website, including the type of device used to browse our website, the operating system, browser type or IP address, and behavioral usage data. This information enables us to improve our website and tailor our advertising for better relevance, and helps us discover any issues people may have in using our website.

In the event that you fill out a web-based form on The Marketing Advantage website (i.e. contact form, request for demo, material requests), you agree that in carrying out this event, whereby you willingly disclose your personal information (such as your name and/or email address), that The Marketing Advantage can use this information to contact you and/or utilize this information to facilitate interest-based advertising. If you wish to stop future contact and/or advertising, please send a written request to Info@MarketingAdvantage.com.

Disclosure of Authorized Third-Party Service Providers

The Marketing Advantage®, Inc. utilizes third party services that collect user data: Squarespace, Squarespace Analytics and Google Analytics. Below is the list of data that is collected by each third-party when the user visits The Marketing Advantage website.

Disclosure of Use of Cookies & Other Technologies

This website uses cookies and similar technologies, used by The Marketing Advantage®, Inc. and authorized third-party vendors, including Squarespace and Google, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit how Squarespace use cookies and how Google Analytics uses cookies to learn more.

• These functional and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.

• These analytics and performance cookies are used on this site, as described below, only when you acknowledge our cookie banner. We use analytics cookies to view site traffic, activity, and other data.

• Our site may also use the following services to facilitate interest-based advertising: Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and other integrated Google services, each of which uses tracking technologies to understand and improve online advertising. We do not control those tracking technologies and we are not responsible for them. However, you understand that when you use our website you may potentially encounter third-party tracking technologies and accept that our statements under this Privacy Policy do not apply to the tracking technologies or practices of such third parties.

How to Manage Cookies

If you would prefer not to allow cookie tracking on our site, you can opt out of cookies through your browser.

Some browsers limit or delete cookies, so you may want to review your cookie settings and ads settings. In some browsers you can set up rules to manage cookies on a site-by-site basis, giving you more fine-grained control over your privacy. What this means is that you can disallow cookies from all sites except those that you trust.

In the Google Chrome browser, the Tools menu contains an option to Clear Browsing Data. You can use this option to delete cookies and other site and plug-in data, including data stored on your device by the Adobe Flash Player (commonly known as Flash cookies). See instructions for managing cookies in Chrome.

Another feature of Chrome is its incognito mode. You can browse in incognito mode when you don’t want your website visits or downloads to be recorded in your browsing and download histories. Any cookies created while in incognito mode are deleted after you close all incognito windows.

SMS Privacy Policy

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Your California Privacy Rights

Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal information we share with third parties or corporate affiliates for those third parties or corporate affiliates' direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit a written request to Info@MarketingAdvantage.com. In your request, please specify that you want a "Your California Privacy Rights Notice." Please allow at least thirty (30) days for a response.