The prescribing behavior exhibited by HCPs and the loyalty they have to the products they prescribe are two critical elements that inform how biopharma sales representatives sell to HCPs. In this blog post, we explore whether an HCP is more likely to switch product loyalty or behavioral segment, and what the implications of this answer are for your sales strategy.

The easiest way of targeting HCPs is to pursue those who are prescribing in high volume in the therapeutic class. However, seldom is the easy way also the best way to target HCPs. Let’s explore why and how HCPs should be targeted in order to drive sales and adoption.

Targeting the right physicians for a biopharma product launch is critical to getting the product out of the gates quickly and achieving fast adoption. In this blog post, we explore why your physician segmentation and targeting methodology needs to go beyond standard methodologies to drive sales for a new product launch.

Let's explore how reports can go beyond hindsight to provide insight and foresight that the sales force can use to drive sales.