Collection of Insights, Advice & Learnings on Life Sciences Commercial Strategy
Three Sales Compensation Pitfalls to Avoid for a Rare Disease Product Launch
While sales compensation design for any product launch can be incredibly challenging, it is especially complex for products that treat rare and orphan diseases. In this blog post, we explore three sales compensation pitfalls to avoid for the launch of a rare disease product.
Why Forced Rank Sales Compensation Plans are Bad for Launch Products
Although the forced rank sales compensation plan is one of the most popular designs utilized for a biopharma product launch, the launch stage is actually the stage in which forced rank does the most harm. In this blog post, we explore why you should avoid forced rank sales compensation plans for a product launch.
Pitfalls to Avoid in Sales Compensation Design for a Multi-Product Bag
Critical to the success of a multi-product bag is ensuring that all products get sufficient attention without taking focus away from the product(s) deemed most important. However, there are number of sales compensation pitfalls that make achieving this very challenging. In this blog post, we outline what they are and how to navigate them.
Are You Targeting the Best Physicians for Your Product Launch?
Targeting the right physicians for a biopharma product launch is critical to getting the product out of the gates quickly and achieving fast adoption. In this blog post, we explore why your physician segmentation and targeting methodology needs to go beyond standard methodologies to drive sales for a new product launch.
How to Drive Superior Field Performance with MBOs
Let’s investigate the limitations of the most common way to score MBOs as well as two innovative scoring strategies that drive superior accountability and performance.
How Not to Approach Product Launch Sales Compensation Challenges
A successful launch is critical to ensuring a product’s longevity in the marketplace. Let’s explore why you shouldn’t adopt some of most common solutions to three sales compensation challenges for product launches.
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Additional Tools & Resources
Case Studies
Read some case studies with real biopharma companies that showcase the power of our sales compensation and sales optimization solutions.
Tips
Explore a variety of tips dedicated exclusively to life sciences sales compensation based on our over 30 years of experience in the industry.
Books
See what publications we’ve released over the years on pharma, biotech and medical device sales compensation and sales optimization.