RESOURCES | BLOG

Collection of Insights, Advice & Learnings on Life Sciences Commercial Strategy

Three Sales Compensation Pitfalls to Avoid for a Rare Disease Product Launch

While sales compensation design for any product launch can be incredibly challenging, it is especially complex for products that treat rare and orphan diseases. In this blog post, we explore three sales compensation pitfalls to avoid for the launch of a rare disease product.

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Sales Compensation, Launch & Post-Launch John W. Keon, Ph.D. Sales Compensation, Launch & Post-Launch John W. Keon, Ph.D.

Why Forced Rank Sales Compensation Plans are Bad for Launch Products

Although the forced rank sales compensation plan is one of the most popular designs utilized for a biopharma product launch, the launch stage is actually the stage in which forced rank does the most harm. In this blog post, we explore why you should avoid forced rank sales compensation plans for a product launch.

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Sales Compensation John W. Keon, Ph.D. Sales Compensation John W. Keon, Ph.D.

Pitfalls to Avoid in Sales Compensation Design for a Multi-Product Bag

Critical to the success of a multi-product bag is ensuring that all products get sufficient attention without taking focus away from the product(s) deemed most important. However, there are number of sales compensation pitfalls that make achieving this very challenging. In this blog post, we outline what they are and how to navigate them.

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Sales Force Optimization John W. Keon, Ph.D. Sales Force Optimization John W. Keon, Ph.D.

Are You Targeting the Best Physicians for Your Product Launch?

Targeting the right physicians for a biopharma product launch is critical to getting the product out of the gates quickly and achieving fast adoption. In this blog post, we explore why your physician segmentation and targeting methodology needs to go beyond standard methodologies to drive sales for a new product launch.

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Additional Tools & Resources

Case Studies

Read some case studies with real biopharma companies that showcase the power of our sales compensation and sales optimization solutions.

Tips

Explore a variety of tips dedicated exclusively to life sciences sales compensation based on our over 30 years of experience in the industry.

Books

See what publications we’ve released over the years on pharma, biotech and medical device sales compensation and sales optimization.

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