Collection of Insights, Advice & Learnings on Life Sciences Commercial Strategy
Four Indicators that It’s Time to Change Your Sales Compensation Plan
In this blog post, we explore four common indicators that a sales compensation plan is leaving sales on the table and should be changed.
Pitfalls to Avoid in Sales Compensation Design for a Multi-Product Bag
Critical to the success of a multi-product bag is ensuring that all products get sufficient attention without taking focus away from the product(s) deemed most important. However, there are number of sales compensation pitfalls that make achieving this very challenging. In this blog post, we outline what they are and how to navigate them.
Why Your Sales Compensation Plan May Not Be Properly Identifying Top Performers
Critical to retaining your sales force is ensuring that the sales compensation plan properly recognizes and rewards top performers. However, a number of metrics actually fall short in successfully doing so. In this blog post, we will explore some of these metrics and what you can do to ensure your plan is properly identifying top performers.
When Simple Isn’t Simple: Why Your Sales Compensation Plan is Not as Simple as You Think
In the complex healthcare industry, it has become increasingly more critical for a biopharma sales compensation plan to be as simple for the sales force as possible. In this blog post, we explore why the simplicity of a sales compensation plan is actually not as simple as it is thought to be.
The Real Reason Your Sales Force is Leaving and How to Fix It
Demand for top biopharma sales representatives is high even in a poor job market. Learn how to determine the real reason your sales force is leaving, and what you can do to reduce turnover and encourage retention.
Does Your Sales Compensation Plan Really Pay for Performance?
Though biopharma sales compensation plans place a great deal of emphasis on paying for performance, too often they fall short. Explore what it means for a sales compensation plan to truly pay for performance.
The Limitations of “Shower Cap” Sales Compensation Plans
With one-size-fits-all solutions often proving inadequate for solutions of minor consequence, such as shower caps, imagine how detrimental they can be when it comes to life sciences sales compensation design.
Clients We’ve Served
Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.
Additional Tools & Resources
Case Studies
Read some case studies with real biopharma companies that showcase the power of our sales compensation and sales optimization solutions.
Tips
Explore a variety of tips dedicated exclusively to life sciences sales compensation based on our over 30 years of experience in the industry.
Books
See what publications we’ve released over the years on pharma, biotech and medical device sales compensation and sales optimization.