Research has found that biopharma sales reps who tailor their sales approach to the key interests of their target prescribers drive sales at a significantly higher rate than those who do not. In this blog post, we explore an innovative methodology for classifying prescriber targets, and outline a strategy for leveraging their key interests to optimize sales.

The prescribing behavior exhibited by HCPs and the loyalty they have to the products they prescribe are two critical elements that inform how biopharma sales representatives sell to HCPs. In this blog post, we explore whether an HCP is more likely to switch product loyalty or behavioral segment, and what the implications of this answer are for your sales strategy.

Let's explore how reports can go beyond hindsight to provide insight and foresight that the sales force can use to drive sales.