Collection of Insights, Advice & Learnings on Life Sciences Commercial Strategy
Navigating Differing COVID-19 Recovery Rates in Sales Compensation Design
Here's how to design a sales compensation plan for COVID-19 reopening that will mitigate territory differences and drive motivation.
Factors Affecting Sales Compensation Planning for the COVID-19 Road to Recovery
COVID-19 recovery rates will vary not just for different life sciences products, but across territories as well. Here’s what this means for sales compensation planning.
Why Life Sciences Sales Compensation Plans Must Change to Address COVID-19
These difficult times in the midst of COVID-19 are so unprecedented that sales compensation plans must change drastically in order to mitigate the impact on sales forces.
Adjusting Selling Strategy: Teledetailing during COVID-19
Social distancing does not mean that the selling process has to stop; life sciences companies can alter their selling strategies and engage in teledetailing.
How to Design an Effective Sales Compensation Plan in the Midst of COVID-19
Designing an effective sales compensation plan can be difficult even when not facing times of crisis. Let's explore how to design a sales compensation plan for COVID-19.
Pitfalls to Avoid When Designing Your Sales Compensation Plan for COVID-19
When designing your sales compensation plan in response to COVID-19, there are three pitfalls you should avoid.
Connection during COVID-19: How Sales People Can Help Doctors & Staff
Although social distancing during COVID-19 is making face-to-face interactions impossible, here’s why the current state of doctor’s offices means there’s something life sciences sales people can do to help.
How Not to Approach Product Launch Sales Compensation Challenges
A successful launch is critical to ensuring a product’s longevity in the marketplace. Let’s explore why you shouldn’t adopt some of most common solutions to three sales compensation challenges for product launches.
Pharma Sales Incentive Payout Curve Pitfalls to be Aware of and Avoid
Let’s explore three common pitfalls in designing goal-based payout curves and how they can undermine a company’s budget.
Post-Plan Sales Compensation Adjustments: The Wrong Action Too Late
Sales compensation corrections are often made after the plan period has ended in order to address unforeseen circumstances, but does this actually motivate?
Drive Sales by Moving Beyond Standard Reports
Let's explore how reports can go beyond hindsight to provide insight and foresight that the sales force can use to drive sales.
Buy-and-Bill Products: Common Sales Compensation Pitfalls
Let’s explore some common pitfalls to avoid in the sales compensation design process for buy-and-bill products.
The Limitations of “Shower Cap” Sales Compensation Plans
With one-size-fits-all solutions often proving inadequate for solutions of minor consequence, such as shower caps, imagine how detrimental they can be when it comes to life sciences sales compensation design.
Clients We’ve Served
Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.
Additional Tools & Resources
Case Studies
Read some case studies with real biopharma companies that showcase the power of our sales compensation and sales optimization solutions.
Tips
Explore a variety of tips dedicated exclusively to life sciences sales compensation based on our over 30 years of experience in the industry.
Books
See what publications we’ve released over the years on pharma, biotech and medical device sales compensation and sales optimization.