Marketing & Sales Coordinator
Description
The Marketing & Sales Coordinator will be responsible for supporting the marketing and sales business functions of the organization in order to increase awareness of the company and our offerings, increase engagement with current and prospective clients, and build positive customer relationships. This position involves a significant amount of writing, including sales communications and developing marketing content across a variety of platforms and channels, so a writing sample may be required. Additionally, this position will provide operational and administrative support in the day-to-day efficient operation of the company.
Responsibilities
Develop content for a wide variety of platforms and channels to increase awareness/understanding of company/products, drive client/prospective client engagement and build relationships
Write and edit compelling marketing and sales communications, tailoring message based on audience
Maintain databases, mailing and email lists, and documents, including logging communications and inputting/updating data in CRM
Maintain and monitor social media presence through brainstorming and posting content
Develop and implement strategies to drive website traffic
Track and report social media and web analytics to monitor program success and brainstorm ways to increase platform effectiveness
Support initiatives to expand business, including prospecting, organizing mailings and maintaining marketing material inventory
Respond to client and prospective client requests for company/product/brand information
Identify and assess event/conference opportunities, including organizing logistics, invitation lists and materials, and raising awareness participation to clients and prospective clients
Assist with efficiency of day-to-day office operations, such as maintaining inventories and supplies, managing calendars and coordinating meetings, and organizing travel arrangements
Participate in various financial activities such as managing expenses, invoicing and filling out financial/vendor forms
Qualifications
Bachelor’s degree in marketing, communications, English, public relations, or a related field
At least 1-3 years of work experience or relevant internship experience
Strong oral and written communications skills with confidence to communicate complex ideas
Strong presentation skills, including ability to speak in front of large groups
Strategic and creative thinker who can use social media and PR tools to build awareness, engage with audiences, and encourage behavior
Excellent understanding and experience with social media platforms, especially LinkedIn
Proficiency in MS Office (Outlook, Word, PowerPoint and Excel in particular)
Excellent attention to detail and organizational skills
Ability to work independently as well as with groups (both internal and external)
Ability to prioritize and work under tight timelines and on multiple projects simultaneously
Familiarity with the following programs a plus: Google Analytics, Salesforce, LinkedIn Campaign Manager, Canva
Background or interest in pharmaceutical industry a plus
Applicants must reside in the Stamford, CT area or be willing to relocate
Please attach a resume and cover letter in your email.