Biotech & Pharma Sales Force Sizing & Territory Alignment
Sales Force Sizing & Alignment According to Opportunity
Our pharma sales force sizing and territory alignment process—whether for a new pharma sales force, sales force expansion, etc.—always begins with an opportunity analysis in order to calculate the total potential earnings in the market. In this way, we can size and align according to where the opportunity lies in order to maximize the sales force’s productivity and efficiency.
Evaluating Against Three Strategic Variables
Once we have determined the level of opportunity, we develop various biotech sales force size options that can cover that opportunity based on numerous factors, a number of which are exclusive to the pharma, biotech and medical device industries. Each option is examined in terms of three strategic variables—sales, earnings and ROI—and what the impact is when one variable is maximized and another is constrained.
What Our Sizing & Alignment Can Do For You
Optimal sizing and alignment of sales territories is critical to focusing and maximizing the sales force's efforts. Below are just some of the things our sizing and alignment can do for you.
Drive sales through optimal sales force sizing & alignments
Size and align sales forces according to where opportunity lies
Realign expanding sales forces to maintain existing field/HCP relationships
Strategically align territories to upsize sales with downsized sales force
Clients We’ve Served
Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.
Learn More About Our Sales Force Optimization Solutions
Call Planning & Targeting
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Dynamic Targeting™
See how our innovative Dynamic Targeting™ methodology can increase your sales anywhere from 7% to 15%.
