SOLUTIONS | MODELING & REPORTING | STRATEGIC MODELING

Innovative & Advanced Pharma Commercial Modeling

Models That Go Beyond Hindsight & Insight to Foresight

What makes our advanced biopharma commercial modeling so powerful is that we don’t just provide hindsight (i.e., past sales and performance) or insight (i.e., prescriber and market information), but provide foresight (i.e., strategies to drive sales). It is this innovative pharma sales modeling—and the actionable insights only such models are able to provide—that are invaluable in pharma commercial decision making as they have the most ability to drive sales.

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Modeling Innovations & Problems They’ve Solved

Over the years, we’ve developed a rich library of life sciences models that provide pharma, biotech and medical device companies with strategic direction, a sampling of which is shown below. Choose from an existing model or ask us to design a model specifically for your unique problem.

Red flag model

Order/incidence model that indicates and flags accounts statistically not ordering as expected.

Prospect index

Model that evaluates the degree to which HCPs or accounts are likely to switch to your product.

Behavioral identifier

Fuzzy logic model that assesses prescribing behavior of HCPs to discern which selling strategy should be adopted.

Maintenance/volume model

Model that maximizes ROI of the sales force’s time through determination of how much selling activity an HCP/account requires to maintain or increase sales.

What Our Models Can Do For You

Our strategic biotech commercial modeling insights have a rich history of solving numerous complex pharma, biotech and medical device challenges. Below are just some of the things our models can do for you.

Provide strategic direction on which strategies companies should adopt — Provide **strategic direction** on which strategies companies should adopt

Identify opportunities for additional sales — Identify **opportunities for additional sales**

Don’t just provide hindsight or insight, but, more importantly, foresight — Don’t just provide *hindsight* or *insight*, but, more importantly, **foresight**

Discern patterns and aberrations in your marketplace — Incorporate exclusive models into **field reports** to provide sales direction

Clients We’ve Served

Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.