Collection of Insights, Advice & Learnings on Life Sciences Commercial Strategy
Pros and Cons of Quarterly and Trimester Sales Compensation Plan Periods
The two most common sales compensation plan periods adopted in biopharma—quarter and trimester—each have their own set of advantages and disadvantages as well as circumstances for use. In this blog post, we explore the pros and cons of these two plan period types.
Designing an Effective Biopharma Payout Curve – Part 3: Setting Thresholds & Slopes
In this third and final part of our series dedicated to biopharma payout curve design, we explore how to set the payout threshold and slope of your sales compensation payout curve to drive sales force motivation and sales while being fiscally responsible.
Designing an Effective Biopharma Payout Curve – Part 2: Best Shape for Different Compensation Designs
Different payout curve shapes work best for different sales compensation design types and product life cycle stages. This second part of our three-part series on biopharma payout curve design explores under which circumstances the various payout curve shapes should be used.
Designing an Effective Biopharma Payout Curve – Part 1: Payout Curve Shapes
One of the most important elements of biopharma sales compensation planning is the design of the payout curve against which bonus is awarded. However, there are many aspects to payout curve design that make knowing how to design the best curve challenging. This three-part series will explore these aspects, starting with the shape of the payout curve.
How to Adjust Your Sales Compensation Plan for the Omicron Variant
With the uncertainty of the Omicron variant occurring in the midst of 2022 sales compensation planning, this blog post provides insights on how biopharma companies can mitigate whatever impact the variant may have and still get 2022 sales compensation plans out on time.
Why Your Sales Compensation Plan May Not Be Properly Identifying Top Performers
Critical to retaining your sales force is ensuring that the sales compensation plan properly recognizes and rewards top performers. However, a number of metrics actually fall short in successfully doing so. In this blog post, we will explore some of these metrics and what you can do to ensure your plan is properly identifying top performers.
Four Reasons Forced Rank Sales Compensation Plans Cost You Sales
Although rank order sales compensation plans are easy to implement and provide the ability to control the sales compensation budget, they suffer from a number of limitations that ultimately cost the company sales. In this blog post, we explore four limitations of rank order and why it leaves sales on the table.
When Simple Isn’t Simple: Why Your Sales Compensation Plan is Not as Simple as You Think
In the complex healthcare industry, it has become increasingly more critical for a biopharma sales compensation plan to be as simple for the sales force as possible. In this blog post, we explore why the simplicity of a sales compensation plan is actually not as simple as it is thought to be.
Are You Targeting the Best Physicians for Your Product Launch?
Targeting the right physicians for a biopharma product launch is critical to getting the product out of the gates quickly and achieving fast adoption. In this blog post, we explore why your physician segmentation and targeting methodology needs to go beyond standard methodologies to drive sales for a new product launch.
Why You Shouldn’t Rely on Response Curves to Set Call Plans on HCP Targets
Oftentimes, biopharma companies set call plans on physician targets based on response curves even though they are fraught with error. In this blog post, we discuss the limitations of relying on response curves and introduce a different methodology that can achieve better results.
The Real Reason Your Sales Force is Leaving and How to Fix It
Demand for top biopharma sales representatives is high even in a poor job market. Learn how to determine the real reason your sales force is leaving, and what you can do to reduce turnover and encourage retention.
Does Your Sales Compensation Plan Really Pay for Performance?
Though biopharma sales compensation plans place a great deal of emphasis on paying for performance, too often they fall short. Explore what it means for a sales compensation plan to truly pay for performance.
What Percent of the Sales Force Should Be Out of the Money? The Answer Might Surprise You
Many sales compensation plan designers advocate for a portion of your sales force to finish the plan period without having earned a bonus, but what should this portion actually be in practice? Let’s explore this question and why the answer might surprise you.
How to Set Territory Goals in COVID-19 Recovery
The continuing uncertainty of COVID-19 presents an ongoing challenge to creating sales compensation goals. Let’s outline three major ways to tackle the approaching uncertainty of territory goal setting.
Three Steps to Check How Accurate Your Goals are Before Implementation
Accurate and equitable territory-level goals are critical to driving sales force motivation and sales. Let’s explore a three-step analysis you can conduct to examine how accurate your goals are before they’re implemented.
How to Drive Superior Field Performance with MBOs
Let’s investigate the limitations of the most common way to score MBOs as well as two innovative scoring strategies that drive superior accountability and performance.
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Additional Tools & Resources
Case Studies
Read some case studies with real biopharma companies that showcase the power of our sales compensation and sales optimization solutions.
Tips
Explore a variety of tips dedicated exclusively to life sciences sales compensation based on our over 30 years of experience in the industry.
Books
See what publications we’ve released over the years on pharma, biotech and medical device sales compensation and sales optimization.