Biopharma Sales Compensation Planning for Successful Launch & Fast Adoption
Sales Compensation Strategy for a Successful Launch
Achieve fast adoption and secure your new product’s position in the marketplace with a customized biopharma product launch sales compensation plan from The Marketing Advantage, the leading sales compensation consulting firm dedicated to the pharma, biotech and medical device industries.
With over 30 years of experience designing pre-launch, launch and post-launch sales compensation plans across numerous therapeutic classes, we have the experience, expertise and creativity to ensure your launch product gets out of the gates quickly and achieves fast adoption.
Your Trusted Partner at Every Launch Phase
The launch of a new product is the most critical stage of a product’s life cycle, having the potential to either make or break a product. Thus, it is more important in this stage than any other to partner with a sales compensation consultant who has a proven track record of successfully launching biopharma products.
However, even the different phases of launch have very different sales compensation needs and should be taken into consideration during the development of any biopharma product launch incentive design. The Marketing Advantage is the trusted partner of life sciences companies for each launch phase:
Common Launch Pain Points We Solve
Companies partner with The Marketing Advantage for the critical launch stage of the product life cycle because we deliver results. With 30 years of successful product launches in the biopharma and medical device industry, we have a proven track record of delivering launch sales compensation solutions that achieve fast adoption and establish a lasting position in the marketplace.
Below is just a sampling of some of the pain points our biopharma product launch sales plan has solved:
Forecasting Difficulty
Mitigating impact of difficulty in forecasting initial national sales level on sales force
Payout Inequities
Ensuring pay differences are not so large that they disillusion lower pay territories
Multi-Product Bags
Ensuring sufficient attention to launch without sacrificing sales of other products
Unrealistic National Goals
Keeping sales force engaged & motivated even if launch sales fall below expectations
Poor Launch Plan Design
Redesigning a plan that has contributed to launch sales falling below expectations
Emerging Differences
Efficiently addressing territory differences in access, adoption, etc. as they emerge
Lack of Data/Proxies
Developing plans without market data or proxies with which to gauge expectations
Corporate Objectives
Designing the plan to ensure activities being evaluated are highly correlated with sales
You only have one chance to launch your brand—make sure it’s successful.
Clients We’ve Served
Join the companies that have revolutionized their sales compensation and sales optimization strategy with The Marketing Advantage, from small start-ups to multi-national corporations.
Launch Competitive Advantage
30 Years of Life Sciences Exclusivity
Are dedicated to design of sales compensation plans for life sciences companies
Launch Sales Compensation Expertise
Specialize in successful launch and post-launch sales compensation plan design
Proven Track Record of Successful Launches
Have a proven track record of successful launches versus competition
Transformation of Unsuccessful Launch Plans
Have turned around more unsuccessful launch plans than any other company
Customization of Launch Incentive Plans
Customize launch design for circumstances of product and market conditions
History of Innovation in Launch Design
Have developed countless launch sales compensation innovations
Entirely Based in US
Are based entirely in the United States—never off-shore
Therapeutic Class Breadth
Have launched products in nearly every therapeutic class, from dermatology to oncology to rare disease
Leadership
Are led by Dr. John W. Keon, who has designed more pharma and biotech plans than anyone
Launch Sales Compensation Resources
Learn More About Related Sales Compensation Solutions
-
Sales Compensation Design
We design customized sales compensation plans that motivate and energize biopharma sales forces to drive sales.
-
Goal Setting
Better territory goals mean better territory sales. Learn what makes our goal setting methodologies so accurate and equitable, and why our goals drive sales.
-
Rare Disease Sales Compensation
We design sales compensation plans for rare disease products that maximize the product’s ability to reach as many patients as possible.
-
SCOR³ES® Assessment
Our revolutionary SCOR³ES® evaluates sales compensation plans against the six critical criteria of plan effectiveness, including four tests of equity.
Launch Your Brand With Proven Sales Compensation Solutions
To ensure successful launch of your new product, you need to get the most out of your sales team. This requires a top-notch compensation strategy, and there's no better development partner than The Marketing Advantage.
Contact us to learn more about pharma & biotech launch sales compensation.